Being Responsive – A Mobile Friendly Approach
The use of Internet on mobile devices is rapidly increasing. According to the Internet and Mobile Association of India (IAMAI), the Internet User base in India stood at 190 million at the end of June, 2013. Of the total user base, Mobile Internet Users are accounted for 130 million in 2013. A massive growth of about 92% from 68 million in 2012 and it is expected to cross 185 million by June 2014.
From these figures we can easily understand that mobile devices are taking over the place of PCs and Laptops in-terms of Internet use. Smartphones have become affordable over the past few years. Almost everyone is looking to buy a phone that is suitable for hand-held browsing. In-fact most of you might be reading this article in your mobile device and if you are not then soon you will be in a minority pool of desktop Internet users.
Every tech-giant is implementing their best policies to target the growing number of mobile users. In this apparently changing scenario, not having a mobile friendly website is like technically killing your business. Any business which has or is planning to have online presence must be mobile friendly so that they can target the growing customer base and sustain in the ever changing online world.
I think, by now you might have realized the importance of designing a mobile friendly website. But the question is HOW?? There are many mobile devices each with different resolutions. Someone might be browsing the website in a 55 inch smart TV on the other hand someone else might be browsing the same website in a 4 inch smart phone or in a tablet of either landscape or portrait orientation. Practically you can’t define which device your target customer pool is using and what browser they are using. When you are planning to be mobile friendly you must plan for some technique which is actually resolution free and can fit to the changing devices and resolutions. Your website should adapt to the devices where it is being browsed – not in the reverse way.
The answer to this issue is Responsive Web Designing Approach. The responsive web designing is the technology that suggests that a website should respond to the users’ behaviour and environment based on the screen size, platform and orientation of
the device it is being browsed in. Making your website a responsive one is not technically difficult as it lies on existing technology, mainly CSS. We can use CSS3 and HTML5 to design and develop an excellent responsive website. But responsive web design is not only about automatically adjusting screen resolution, in-fact it is a Whole New Approach of Planning Your Design Strategy.
Let’s look at a few points which we should keep in mind while planning for responsive design.
- Loading time must be less as mobile users have to deal with poor browsing speed
- The content should not differ for mobile users and desktop users.
- Should be tested in all possible major and common browsers and devices.
- Navigation should be both cursor and touch screen friendly.
Have you already developed any responsive website or have any tips to share? Don’t hesitate to post your comment.