Reviving Assamese Music Industry – Majuli, Namami Brahmaputra & Tok Dekhi Mor Gaa
Assamese Music Industry being a prominent industxyzry was at a downfall/debacle trend of late particularly due to cheap and crappy songs sprouting its futile spell across social platforms like Facebook, YouTube etc. Those songs actually get on everyone’s nerves. However, the music industry seems to be at reviving tip with the advent of three (3) quality music videos within a small hiatus. Be its good content, soothing soulful music or visionary direction, the songs are making its mark by drawing the crowd. Songs are evolving, becoming better and better and so does our impressions on accepting the better. To cut the whole story short, I shall take you to such three songs to which the industry has again breathed a new life of freshness.
On March 19, a talented young artist, Nilotpal Bora released his album, Pancham in ITA Guwahati and also released his single, Majuli on YouTube platform which went viral in terms of popularity in no time at all. The song is an utmost effort to emote the spirit and lifeblood of the people of Majuli amidst joy and forlorn. It also encapsulates the essence of Majuli, a cultural hub still clasping the Vaishnavite cultural heritage of Assam giving an insight of enliven countryside through a breathtaking cinematic eye. Direction and cinematography by Aniruddha Barua is laudable capturing the picturesque Majuli. Be its river banks, paddy fields, mukha bhaona and the ambience created by its nature’s fresh dressing, every element is eye relishing. Music is very impressive with a steady flow of melodious emotions. It just enhances the mood. Lyrics penned by Santanu Rowmuria are heart warming possessing every trace of emotions driven with subtle precise and pace.
Namami Brahmaputra sung by an illustrious list of singers both in Assamese and Hindi version was released by Assam’s Chief Mininster, Shri Sarbananda Sonowal and the composer himself, Angaraag Papon Mahanta as the theme anthem for Namami Brahmaputra River Festival which be held from March 31 to April 4, 2017 in 21 districts of Assam. The river festival aims to promote Assam as tourism potential and showcase its art and culture. Both the versions directed by Parasher Baruah speak of the Mighty Brahmaputra as powerful, grandeur and has a striking attribute that celebrates Brahmaputra and art, heritage and culture of Assam. Though the video has already garnered a lot of attention due to the voices lent by renowned personalities like Shri Amitabh Bachchan, Sonu Nigam, Arijit Singh, Shreya Ghoshal etc., but it lacks certain attributes of that earthy freshness of the land it flows.
Tok Dekhi Mor Gaa
Tok Dekhi Mor Gaa by Abhishruti Bezbaruah is another beautiful single rendering to look for. She is a promising artist in the field of Hindustani classical vocal music. The song heralds the festival of Rongali Bihu celebrated with every moment of joy, merriment and big fat feast. It has been made using typical local live outside ambient sounds like chirruping of birds, rustling of trees, surrounding ambience etc. and ethnic instruments like dhol, pepa, taal, toka etc fusing it with electronic elements. The music video has every elements of Assamese folklore’s taste. Diganata Bharati as composer knits the music so integrally and beautifully that emote poetry full of melody. It has already been hugely popular among the masses; especially the soundtracks and people are swooning to its tunes and beats of the music. The camera work is also a praiseworthy effort where each little detail of set and setting is picture perfect.
Nonetheless, these three music videos have given us a hope of favourable reception and embracing amidst the times of shallow music. Hope this industry continues to ponder much such lively and vibrant music in the days to come.