Rice Bucket Challenge – The desi Tadka on the Ice Bucket Challenge
The most viral event of 2014 has been the ALS Ice Bucket Challenge, where one challenges another to dump a bucket of ice water on the head to promote awareness of a disease called Amyotrophic Lateral Sclerosis (ALS). It gained tremendous popularity when the challenge started pulling ‘star-power’ and the likes of the Beckham, Bill Gates, Tom Ford to even Justin Bieber (though he has been accused of not doing it properly) posted videos of them accepting the challenge. But somewhere amongst this celebrity traffic, the craziness of the challenge grew but the main idea of donation was lost. Only Bill Gates and Charlie Sheen seem to have highlighted the need for donation. Matt Damon however, highlighted another issue when he used toilet water while dumping an ice bucket over his head. “We envision a day when everyone has access to clean drink of water and there’s about 800,000,000 people who don’t, so dumping a clean bucket of water on my head seemed a little crazy,” said Damon.
Now, back here in India, IBC too has gained popularity with the likes of Bipasha Basu, Akshay Kumar and Abhishek Bachchan dumping water over the head. But isn’t it all just a celebrity fad? Well, raising awareness by celebrities is welcome but shouldn’t it be used in the overriding concerns? Medical experts say that ALS is so rare in India, that there is not even a proper estimate of the number of cases. Certainly the trend could be used to counter diseases like Cancer, Tuberculosis, AIDS or issues like poverty and hunger which are the need of the hour in India.
This is the point where Manju Latha Kalanidhi, a journalist started the Rice Bucket Challenge in Hyderabad where instead of wasting water, one simply has to donate a bucket of rice to the needy people and post it on Facebook. And it has been fast picked up by youngsters. The Facebook page for Rice Bucket Challenge has quickly gained popularity with over 50K likes and their tagline “local challenge for local needs” speaks much for itself. Below we provide the rules of participation.
Although the concept is yet to get a celebrity touch, we hope everyone comes forward and helps in this social cause!