SEO Myth-buster – The Do’s and Don’ts of SEO
Search Engine Optimization, commonly known as SEO is the key to success for any commercial website. Everyone who owns commercial website, dreams of getting lots of visitors for their site. But, if your website can’t impress popular Search Engines then your dream of getting heavy traffic for your website will remain a dream only.
If you Google the terms ‘SEO Tips’, you will find lots of links detailing you useful tips and tricks. Some of them will guarantee you the best tips available for free and others will ask money for 100% assured first page ranking. If you blindly go through the tips provided, you may end up losing your money and most importantly you might get your website name placed in Black List. There are some popular myths about SEO.
The most common myth: “Paid SEO”
There’s nothing called paid SEO. Popular search engine like Google, Yahoo and Bing never accepts or asks for money to secure a position for your website in their search listing. Paid SEO providers sometimes may allure you as there’s a myth that they will pay money to popular search engines to secure 1st page appearance for your website. The companies which charge money and are known as Paid SEO providers actually charge the money as a consultancy fees for their SEO Experts to guide you and give you expert tips. There’s no hidden understanding between search engines and SEO Experts. They will not give you any approved success method but, will provide you common and known tips only, which you can also collect from the internet if you dedicate little time and patience. There are some good SEO consultants also but before hiring a SEO Expert you should go through his/her portfolio properly. If you hire someone who does anything unethical to bring a higher search engine ranking, it may give you quick success and justify those expert’s solutions but, it may harm you in long term.
There is no shortcut to success. If you follow shortcut methods for SEO, you may end up getting black listed as a spammer. Before following any tips just think about guidelines laid by search engines. You may bring your site to top position by following shortcut tricks but, if your trick does not comply with the guidelines of search engines, very soon your site will lose the ranking and will get marked as black listed. Just think if search engines can discover your slightest modifications in the website content, then why it will not be able to discover your black-hat SEO tricks? You may get a good page rank today but, it’s sure that you will get caught and will leave a negative impression for your site. Therefore, before following shortcut tips just go through guidelines provided by popular search engines.
So, what should one do to get a higher ranking?
SEO is an ongoing process. It’s not something once done and you will be in 1st page of every search engine. Search engines changes their ranking algorithm time to time so that no once can use black-hat SEO techniques. SEO needs dedication and proper planning. If your website has genuine content, and if you are actively and smartly using Social Media for link building and abide by the guidelines laid by popular search engines, then you yourself can also became a SEO Expert and secure a good page rank for your website in all the popular search engines.